Consumer foresights" to determine what its strategy should be. “In the last two years, we have created a Consumer Foresight investigation department,” explains Jill Estorino, global vice president of marketing and sales for the parks and usa phone list division of the giant. The team focuses on the trends that are seen within consumers and on identifying business opportunities from them . They are "really anticipating where we should move as a brand," says the directive. Consumers, data source Thus, Disney studies consumers to see where things will go and therefore what usa phone list have to do to continue connecting with them. This allows them to anticipate things, instead of waiting for them to happen, and also changes the dynamics of their relationships with their consumers. As the directive explains, these are active and not passive consumers of products and services and are "active explorers" of the brand. The company is very attentive to what its consumers say and do .
For example, part of the secret to the success of its amusement parks is that the giant listens carefully to what its users say about their experiences, reading their comments on social networks and even asking them directly. It also uses the usa phone list technologies to be able to follow the reactions of consumers. One of his last experiments was to try to read the usa phone list of viewers of usa phone list films, in order to determine what they were doing right and what they were doing wrong. It also uses artificial intelligence to create experiences or big data to analyze consumption patterns. For example, at Marvel, they use big data to help determine what stories to tell next. You don't have to stay comfortable Disney, therefore, does not sit comfortably simply profiting from its success, but uses the information it has about its consumers to try to mark where it should go in the future.
This is in fact a theory about how companies should be and how they should act. Instead of focusing on brand protection and achievement and using that as leverage to reach consumers, companies - the theory goes - have to focus on looking for predictions of where usa phone list are going and how their assets and positions fit into the future. it. That is usa phone list Disney would have been doing these last times. without forgetting the essence And, of course, with all these things, never forget what consumers want and what makes the company special in the first place. As the vice president of marketing recalls, in the end what Disney fans want is "great storytelling" and "stories told from the heart." You have to be able to maintain the essence of the brand and improve it with the new tools.