Apr 12, 2022
In General Forum
Studies show that subject lines shorter than 50 characters in length lead to increased open and click-through rates. Subject line lengths were divided into zero to 49 characters and 50+ characters. When analyzed, the zero-to-49-character subject lines had an open rate 12.5 percent higher than the 50+-character subject lines. Click-through rates for the zero-to-49-character group were 75 percent higher than the 50+ group. The zero-to-49 and 50+-character subject line email list length criteria was used primarily because the AOL email client, used by more than 25 million consumers, displays a maximum of 49 characters for email subject lines. As always, test different lengths of subject lines to determine what works best for your specific customers and subscribers. Increasing Response Rates with More Links Include multiple links in your email to give your customers multiple ways to engage with you. Some people may only spend a few seconds skimming your email; they may only read the first paragraph or first section. They would not make it to the end of the email message and may choose to click on the links. And there are customers who will take the time to read the entire email Studies show that increasing the number of hyperlinks in a message leads to increased open and click-through rates.